Positioning of Products:
Our policy is not to float the market with our products and brands. Therefore, we are more than happy to discuss and give exclusivities to our customers in their area of retail activity. However, in order to do that we need their commitment in the correct presentation of the brand, and their effort in expanding brand awareness.
Expansion Policy:
We are constantly monitoring the trends of the market in order to determine the direction and the next “hot” product or brand. Our immediate plans include the introduction of more segments of the Fashion Industry to our collections and lines. Also since the decision to build a new showroom we have made steps in expanding the area of distribution not only in Cyprus but also in other Countries such as Lebanon.
Economic Growth:
We are investing heavily in the segment of wholesale since the results we get are more than promising. In the financial year 2006 we had 37% growth in sales compared to 2005. In 2007 82% growth and we expect a growth of approximately 130% for 2008. 2009 sales are about the same as 2008, and having in mind the economic recession worldwide we consider the result as a success especially for some brands that did more than 2008. Clearly the segment, that our products and brands, is targeting is not influenced by the economic recession in such and extend.